With the sluggish sales of the RLX (and the RL before it), some people have suggested that Acura should just drop it entirely. But without a flagship model, wouldn't they suffer?
Yes, I think Acura could survive without the RLX, but wouldn't it be awkward for them NOT to have a flagship model? I mean, given that they have worked so hard to establish themselves as a luxury (or at least near-luxury) marque? Without the RLX, wouldn't they just become another high-end Chevy or Nissan or Mazda brand?
It seems to me that Acura needs the RLX to differentiate itself from Honda (and the other mid-level, mainstream brands), and thereby afford to build and sell higher-content vehicles like the TLX and MDX.
What do you think Acura without the RLX would look like?
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Yes, I think Acura could survive without the RLX, but wouldn't it be awkward for them NOT to have a flagship model? I mean, given that they have worked so hard to establish themselves as a luxury (or at least near-luxury) marque? Without the RLX, wouldn't they just become another high-end Chevy or Nissan or Mazda brand?
It seems to me that Acura needs the RLX to differentiate itself from Honda (and the other mid-level, mainstream brands), and thereby afford to build and sell higher-content vehicles like the TLX and MDX.
What do you think Acura without the RLX would look like?
.
.